Athlete Den LLC Privacy Policy Effective Date: January 29, 2026

Athlete Den LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, safeguard, and otherwise process your information when you use our website athleteden.com, mobile application (“App”), or related services (collectively, “Services”). By accessing or using the Services, you consent to the practices described in this Privacy Policy.

This Policy supplements our Terms of Service, Community Guidelines, End User License Agreement, and Purchasing Terms of Service. We may update this Policy from time to time—material changes will be notified via email, in-app notice, or a prominent posting on the Services.

1. Information We Collect We collect the following categories of information:

• Personal Information: Name, email address, phone number (optional), date of birth, profile details (e.g., height, weight, handedness, sport preferences, age group/level), and payment information (processed securely by third parties).
• Performance and Biometric Data: Uploaded videos of swings/pitches, derived performance metrics (e.g., exit velocity, pitch velocity, launch angle, spin rate), and any connected health/fitness data (e.g., via HealthKit, Google Fit, or similar integrations), collected only with your explicit consent.
• Usage and Device Data: Interactions with the Services (e.g., features used, sessions viewed, time spent), IP address, device type/model, operating system, browser type, unique device identifiers, and approximate location (if geolocation is enabled).
• User-Generated Content: Videos, comments, messages, profile information, or other content you upload or share.
• Third-Party Data: Information shared by other users (e.g., coaches adding team athletes, parents linking child accounts), or from integrated services (e.g., login via Apple/Google).
• Cookies and Similar Technologies: We use cookies, pixels, web beacons, and analytics tools to improve functionality, analyze usage, and personalize experience. You can manage preferences via browser settings, device controls, or our cookie banner (where applicable).

We do not collect sensitive information (e.g., racial/ethnic origin, political opinions) unless voluntarily provided in content.

2. How We Use Your Information We use collected information to:

• Provide, operate, personalize, and improve the Services, including AI-driven video analysis, metric generation, progress tracking, and training insights.
• Process payments, manage subscriptions, and deliver purchased features.
• Communicate with you about account activity, updates, support requests, safety alerts, or promotional offers (with opt-out options).
• Analyze trends, usage patterns, and AI model performance to enhance accuracy and functionality.
• Moderate community features, detect violations, and ensure safety (especially for minors).
• Comply with legal obligations, enforce our agreements, protect rights/safety, and prevent fraud.
• Aggregate or de-identify data for research, analytics, or product development (non-personally identifiable).

AI and Machine Learning Use: Our AI/ML systems process uploaded videos and performance data to generate metrics and insights. We may use anonymized or aggregated data to train and improve models, but we do not use identifiable personal videos or metrics for training without explicit opt-in consent (if implemented). Outputs are estimates designed to closely resemble professional hardware results under optimal conditions.

3. Sharing Your Information We do not sell your personal information. We may share data only as follows:

• Service Providers: With trusted vendors (e.g., cloud hosting, payment processors like Stripe/Apple/Google, analytics tools) who are contractually bound to protect your data and use it only for our purposes.
• Within the Services: Profile information, metrics, or shared videos may be visible to other users (e.g., coaches viewing team athletes, scouts if you opt to share) based on your privacy settings and consent.
• Legal Requirements: To comply with laws, respond to subpoenas/court orders, protect safety, or defend our rights/property.
• Business Transfers: In connection with mergers, acquisitions, or asset sales—users will be notified if their data is transferred.
• With Your Consent: For any purpose you explicitly authorize (e.g., sharing metrics with a coach).

4. International Data Transfers Our Services are hosted primarily in the United States. If you access them from outside the U.S., your information may be transferred to and processed in the U.S. or other countries. We use appropriate safeguards (e.g., Standard Contractual Clauses for GDPR-covered transfers, or equivalent mechanisms) to protect data in line with applicable laws.

5. Children’s Privacy (COPPA and Similar Laws) We comply fully with the Children’s Online Privacy Protection Act (COPPA) and equivalent laws.

• Users under 13 may only use the Services with verifiable parental or legal guardian consent.
• We collect only the minimum data necessary and limit use to providing the Services.
• Parents/guardians can review, manage, or delete their child’s data at any time by contacting support@athleteden.com.
• We do not knowingly collect personal information from children under 13 without consent. If we learn we have, we will delete it promptly.

6. Data Security We implement reasonable industry-standard technical, administrative, and physical safeguards (e.g., encryption in transit and at rest for videos and metrics, access controls, regular security audits) to protect your data. However, no internet transmission or storage system is 100% secure—we cannot guarantee absolute security.

7. Your Privacy Rights and Choices Depending on your location and applicable laws (e.g., GDPR for EU/EEA/UK users, CCPA/CPRA for California residents, other state privacy laws), you may have rights including:

• Access, correct, update, or delete your personal information.
• Opt out of certain processing (e.g., targeted advertising, profiling).
• Restrict or object to processing.
• Receive a portable copy of your data.
• Withdraw consent where processing relies on consent (e.g., health data integrations).

To exercise rights, email support@athleteden.com with your request and verification details. We will respond within required timeframes (e.g., 30 days for GDPR, 45 days for CCPA, with possible 45-day extension). We may deny requests in limited circumstances permitted by law.

You can also:

• Opt out of marketing emails via unsubscribe links or account settings.
• Manage cookies/tracking via browser or device settings.
• Delete your account (which removes most personal data, subject to legal retention).

8. Health and Fitness Data (App Integrations) If you connect the App to HealthKit, Google Fit, or similar services, we collect and process health/fitness data (e.g., heart rate, activity metrics) only with your explicit consent and in compliance with platform guidelines (e.g., Apple’s HealthKit entitlements). This data is used solely for Service features and is not shared with third parties for advertising or unrelated purposes.

9. Data Retention We retain your information only as long as necessary to provide the Services, fulfill legal obligations, resolve disputes, or enforce agreements. For example:

• Account data: Retained while active; deleted upon account closure (subject to backups/legal holds).
• Uploaded videos/metrics: Retained as long as needed for your access/progress tracking; you can delete individually.
• De-identified/aggregated data: May be retained indefinitely for analytics and improvement.

10. Changes to This Privacy Policy We may update this Policy to reflect changes in practices, technology, or legal requirements. We will notify you of material changes via email, in-app notification, or a notice on the Services. Continued use after changes constitutes acceptance.

11. Contact Us For privacy questions, rights requests, or concerns: Email: support@athleteden.com Address: Long Island, NY

EU/EEA/UK users: Contact us at the above email for GDPR-related inquiries. We have appointed a representative if required under applicable law.